Interview with Adrian Martorana

AW: Should companies allow employees to have access to social networking sites?

 

AM:  Social networking sites are already a significant media channel but the issue companies have is a combination of productivity ( how much time is spent of these sites) and security (obviously).

The concern could be a passing phase because the technology and scale of uptake has been far quicker than the ability of company management to understand it, categorise it and put a process in place. As a result both employees and management are in virgin territory.

But as someone said this is no different to how email started (some people still don't know email etiquette and send letters with 30 exclamation marks and red print for effect), internet usage and dare I say monile phones.

 

 

AW: Do you think it limits productivity? What guidelines should be set in place if so?

 

AM:  My advice for companies is to allow access simply because you cannot go against a global trend and the benefits are pretty inspiring from a number of angles.

If companies are a bit scared from a security and productivity then trial it with a stand alone computer where people can log in to start with - that way they can ease themselves into the 21st century.....

In a way this is similar to some companies refusing to have a blog fro employees in case they hear bad news and it starts to spread.....

 

Adrian Martorana – Managing Director at Brand Passion Ltd